Privacy Policy

Last Updated: [Dec 18, 2025]

This Privacy Policy explains how Ethora (“we”, “our”, or “us”) collects, uses, and protects personal information when you visit our website or interact with our services. By using our website, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following information when you:

• Submit a form (e.g., contact, waitlist, request a demo):
  • Full name
  • Email address
  • Company name (optional)
  • Preferred demo time/date (optional)
  • Message or inquiry details
• Automatically through website analytics:
  • IP address
  • Browser type and version
  • Device type
  • Pages visited and time spent
  • Referring website

We use cookies and similar technologies for analytics and performance improvement.

2. How We Use Your Information

We use your information only for purposes related to our services, including:

• Responding to inquiries or demo requests
• Sending updates about our services
• Improving website functionality
• Maintaining security and preventing fraud
• Internal business and research purposes

We will not sell or trade your information.

3. Legal Basis for Processing (if applicable)

If you are located in the EU/EEA or similar privacy regions, our processing is based on:

• Your consent
• Legitimate business interest
• Contractual necessity

4. How We Share Information

We may share personal information only with:

• Service providers (e.g., hosting, email delivery tools like Calendly or Resend)
• Analytics or security providers (e.g., Cloudflare)

These providers are required to protect your information and use it only on our behalf. We do not sell personal data.

5. Cookies & Tracking

We use cookies for:

• Website functionality
• User experience improvements
• Analytics

You may disable cookies in your browser settings, but some features may not function properly.

6. Data Retention

We keep personal information only as long as necessary for:

• The purpose it was collected
• Legal or compliance obligations

After that, we securely delete or anonymize the data.

7. Security Measures

We take reasonable measures to protect your information, including:

• Secure server and SSL encryption
• Access restrictions
• Monitoring for unauthorized access

However, no method of online transmission is 100% secure.

8. Your Rights

Depending on your region, you may have rights to:

• Access the personal data we store
• Request correction or deletion
• Withdraw consent
• Request portability
• Object to processing

To exercise your rights, contact us at: team@ethoras.com

9. Children’s Privacy

Our website and services are not intended for children under 13. We do not knowingly collect information from minors.

10. Changes to This Policy

We may update this Privacy Policy occasionally. Updates become effective immediately when posted to this page.

11. Contact Us

If you have questions about this Privacy Policy or your personal data, contact us at:

• Email: team@ethoras.com